Curriculum
- 1 Section
- 59 Lessons
- 10 Weeks
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- Google Ads59
- 1.1How to Use This Course
- 1.2Set Up Your Google Ads Account
- 1.3Google Ads Structure
- 1.4Network Settings
- 1.5Campaign Start & End Dates
- 1.6Campaign URL Options
- 1.7Dynamic Search Ads
- 1.8Location Targeting
- 1.9Languages
- 1.10Audiences: Types
- 1.11Audiences: Targeting
- 1.12Budget
- 1.13Bidding
- 1.14Automated Bid Strategies
- 1.15Manual CPC
- 1.16Ad Schedule
- 1.17Ad Rotation
- 1.18Sitelink Extensions
- 1.19Callout Extensions
- 1.20Call Extensions
- 1.21Structured Snippet Extensions
- 1.22App Extensions
- 1.23Lead Form Extension
- 1.24Message Extensions
- 1.25Promotion Extensions
- 1.26Price Extensions
- 1.27Location Extensions
- 1.28Ad Groups Structure
- 1.29Set Up Your Ad Group
- 1.30Ads Rules
- 1.31Successful Text Ads Principles
- 1.32Set Up Your Text Ad
- 1.33Review Process Shortcut
- 1.34Billing
- 1.35Dashboard
- 1.36Conversion Tracking
- 1.37Generate Website Conversion Tracking Code
- 1.38Install Global Site Tag
- 1.39Install Website Conversion Tracking
- 1.40Understanding Keywords
- 1.41Keyword Research
- 1.42Keyword Planning
- 1.43Keyword Organizing
- 1.44Keyword Match Types
- 1.45Negative Keywords
- 1.46Finding & Listing Negative Keywords Part 1
- 1.47Finding & Listing Negative Keywords Part 2
- 1.48Keyword Research – Finding Keywords Part 1
- 1.49Keyword Research – Finding Keywords Part 2
- 1.50Keyword Research – Finding Competitors Keywords
- 1.51Keyword Planning – Using the Buyer’s Funnel
- 1.52Keyword Planning – Volume & Costs Estimates
- 1.53Keyword Organising – Finding Themes & Wrapping
- 1.54Calculate Your Max CPC Bid
- 1.55Quality Score
- 1.56Ad Rank
- 1.57Manage Multiple Accounts (MCC)
- 1.58Split Testing
- 1.59Remarketing
Instructor
